When readers are looking for clinical trials information, particularly for cancer therapies, I often refer to the NIH-operated clinicaltrials.gov:

ClinicalTrials.gov provides regularly updated information about federally and privately supported clinical research in human volunteers. ClinicalTrials.gov gives you information about a trial’s purpose, who may participate, locations, and phone numbers for more details. The information provided on ClinicalTrials.gov should be used in conjunction with advice from health care professionals.

The other day, I accidentally typed in clinicaltrials.org. Interestingly, I was redirected to the clinical trials site for the well-regarded, Houston-based, University of Texas M.D. Anderson Cancer Center.

M.D. Anderson is a clinical trials powerhouse in the cancer world, so there are far worse options out there for a place using a domain name related to the NIH site.

But what a clever way to direct potential clinical trials subject to your institution.