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Terra Sigillata

Category archives for Advertising

Even at this incredibly slow time of the year for blog traffic, we hit about 250% of our average readership yesterday with search engines finding our post on Allergan’s new eyelash enhancing cosmeceutical, Latisse. Lots of folks wanting to know where to buy Latisse – Allergan stock anyone? (Aside: Among my other search term hits…

BusinessWeek sends us Airborne

Many thanks to science and medical senior writer Cathy Arnst of BusinessWeek for the unexpected coverage online a couple of days ago in their Working Parents blog. Ms Arnst cited Terra Sig and one of our previous posts in discussing the additional FTC settlement funds to be provided by the makers of Airborne for false…

[Posted originally on 19 July but updated to include more information on BiDil] DrugMonkey alerted me to this gem at Light-skinned-ed Girl on a company called GenSpec Labs who are marketing, African American-, Hispanic-, and Caucasian-focused vitamin supplements. Seriously. I thought this was a link to The Onion. The GenSpec promotion is a completely asinine…

Only time for a short post today but many news outlets are just now picking up on a 12 March WaPo article by David Segal on the 10th anniversary of the US FDA approval of the erectile dysfunction drug, Viagra. As we noted in yesterday’s post, the active ingredient in Viagra, sildenafil, is so popular…

From today’s FDA Digest comes the following notice of action: The U.S. Food and Drug Administration today announced that Brownwood Acres Foods Inc., Cherry Capital Services Inc. (doing business as Flavonoid Sciences) and two of their top executives have signed a consent decree that effectively prohibits the companies and their executives from manufacturing and distributing…

I was way behind on this story relative to the pharma blogosphere (John Mack’s Pharma Marketing Blog, Ed Silverman’s Pharmalot, and the WSJ Health Blog), but Montel Williams has created a PR disaster for Partnership for Prescription Assistance of the industry group, PhRMA (Pharmaceutical Research and Manufacturers of America). While promoting prescription assistance programs in…

No..it’s a false alarm. [***or not - see note added at end of post] But I had to do a double-take last night when reading my e-mail notification of the new HealthCentral newsletter with the subject line: Celebrate Alzheimer’s Awareness Month; How risky is your sexual behavior? For the grammar police out there, this is…

We wrote a few days ago on the disappointing discontinuation of Pfizer’s Exubera, the first inhaled insulin product. The always-insightful Dr Derek Lowe at In the Pipeline has an excellent commentary on this case, including his own take on the futility of putting lipstick on a pig: 1. Marketing isn’t everything. The next time someone…

Just one last comment on the recently passed FDA legislation. I know that Terra Sig readers must be tiring of this issue already, but this aspect was too good to pass up. I started writing this post on a lark but the topic actually has serious public health implications. John Mack at his Pharma Marketing…

The Pump Handle’s Liz Borowski put up a nice post summarizing the key points of the >400-page Food and Drug Administration Amendments Act of 2007 (H.R. 3580). Missing from the bill were any further restrictions on pharmaceutical direct-to-consumer (DTC) drug advertising – according to Liz, some drug safety advocates were calling for a complete ban…