Darwin biopic Creation premiered in seven movie theaters across the country last weekend, earning $53,073, an average of $7,582. That’s not a lot of money, but at roughly $10/ticket, this works out to 760 viewers per theater, a solid showing. I know the theater I saw it at was full for their 7 pm showing.
Compare that to creationist schlockumentary Expelled: No Intelligence…, released two springs ago. Part of its promotional strategy was a big opening weekend; coordinating with the owners of Regal movie theaters, they opened in 1,052 theaters, earning $2,970,848, or $2,824 per theater (roughly 280 viewers).
By my math, Creation did more than 3 times better than Expelled, and with a much smaller promotional budget. Which makes sense: it’s a much better movie.