“Brain ‘entanglement’ could explain memories”[New Scientist] is a bit of a hyperbolic title. Oh, what’s in a title, you ask. Quite a lot. For instance, you can be mislead into thinking that there is a connection between quantum entanglement and the phenomenon of human memory. Aforementioned New Scientist article co-opts quantum mechanics terms for a neurological process (which is fine in itself, of course.) However, neural firing described in the article has nothing to do with quantum entanglement–this hasn’t been made clear (in fact, the opposite seems to have been done with phrases like “spooky action at a distance”).
Sometimes mixed terminology can lead to confusion about the fundamental scientific principles. In this case, it is best to clarify or perhaps even avoid sensationalizing the title with borrowed terms.