The other day I needed to pick up a few items at the grocery store, and run a few errands. So I made a list, because I cannot keep more than two or three things in my head with any degree of accuracy. I used time-tested technology to achieve this purpose: paper and pen.
But apparently this is no longer sufficient. Oh no. You need a SmartShopper Grocery List Organizer!
The SmartShopper is small electronic device for you to speak your grocery list and errands into, because after all, who can be bothered with the time-consuming chore of writing down something like “eggs” or “toothpaste” or “go to Post Office”? Now, instead of using random pieces of scrap paper for your grocery list, you can have it printed out on brand new thermal paper! Who needs trees anyway?!
More importantly, your SmartShopper is a gadget. It’s important to have as many gadgets as possible, so that mundane tasks like making grocery lists and grocery shopping can feel hip and high tech. Rachael Ray says it will make grocery shopping a cinch! Also, this gives you something else to consume, thus keeping the wheels of the economy turning.
Never mind you don’t need it, never mind it’s completely superfluous, never mind it’s a total waste of resources. “Barbara” says
“Smart Shopper is one of the best things I’ve ever invested in. It makes shopping so much easier. Everything is itemized so that you don’t have to back and forth in the store. Dairy products are together, produce is together etc. Just a great product. Thank you so much..”
Well, I suppose at this point it probably is a better investment than your 401(k). But still. Is it really that hard to figure out that when you are in the produce section of the store, you should probably get all the produce items on your list?
The latest issue of Seed confidently proclaims on the cover “Science Can Fix This”; it includes articles about sustainability and water shortages, among other things. But can science fix stupid fascination with gadgetry and unthinking consumption? As long as people are making – and buying – completely useless electronic shit like the SmartShopper, we are in serious trouble.
Last year the Philadelphia Inquirer launched a new weekly column on living green; it has a whole new section on its website devoted to green issues. Yet every week in the Home & Design section of the paper, the “LifeSytle” feature offers up five or six items you don’t really need, urging you to consume them. Last week, the SmartShopper was one of them. Switch out your lightbulbs to compact fluorescents, and then get yourself a SmartShopper! It’s the American way.