Today I googled the phrase “eyes on the prize”. Here’s an excerpt from one link that came up.
The fire hoses and police dogs. The Montgomery bus boycott. The march on Washington. You’ve probably seen scattered footage of these images, but no project ever connected pictures to context with the tenacity of Eyes on the Prize.
The 1987 PBS series brought the strategies and struggles of the civil rights movement to new generations worldwide. Now, after years of wrangling over copyright and licensing issues, Eyes is finally available on DVD for a new mass audience. (It was already available for educators.)
The six-hour series is a masterwork of visual storytelling and eyewitness recollection, spanning the events from the grisly murder of Emmett Till in 1955 to the marches from Selma to Montgomery in 1965. In between, we find heroes both famous and obscure, many bearing witness for the first time, others who died for the cause of equality.
I have no doubt that is why IKEA felt compelled to create this homage to racial justice and equality, featuring the use of the phrase “eyes on the prize” by a white woman who has seen the light.
A black couple could not have been cast in this commercial, because it is meant to illustrate how far whites have come along the path of understanding racial issues in America.