Why?
Some consumers are embracing an emerging “geek consciousness” – a science-friendly approach that rejects unfounded attacks on basic and applied science and that emphasize knowledge-based agriculture instead of faith-based agriculture.
Also, genetic modification is no longer new. GM crops have been grown commercially around the world for more than a decade, and have been eaten by millions with no harm to human health or the environment. Scary health effects that were always the most potent fears for average consumers (though perhaps also the least credible) have failed to materialize.
http://www.guardian.co.uk/commentisfree/2012/may/30/gm-debate-grown-up?CMP=twt_fdMT

