Being a (very) recent convert to the World of Mac, it is with great interest that I read a provocative report by Mindset Media comparing the behavior of Mac-owners vs. PC-owners–specifically, who was snobbier? Mindset surveyed 7500 Mac and PC-owners and found that Mac users were more self-important, intellectually curious, and felt themselves to be extraordinary and superior. Mac users are more likely to use teeth-whitening kits (vanity!), buy organic food, be politically liberal, be willing to pay more for green technology, buy a hybrid car, drink Starbucks, and have bought more than 5 new pairs of sneakers in the past year. People who described themselves as having an “open personality” were 60% more likely to own a Mac. 60% of Mac users vs only 16% of PC users downloaded music last year, and paid for it.
So there seems to be some positive and negative things about the ‘Mac Mindset.’ But, that being said, Mac owners are more satisfied with their purchases than PC owners (70% vs 59%, respectively). Count me in that 70%, but I’d rather avoid being called an over-caffeinated, bleached-teeth self-important hippie perfectionist if I can help it. Oh wait….
Via The Anxious Educator, hat tip Kendra.