The crack SEED management team has made some significant changes on the new Pepsi nutrition blog. They have placed a small, grey band on the banner that says “Advertorial” (a word I abhor, but whatever). They have also placed the Pepsi logo everywhere and made it fairly clear that it is Pepsi content.
This is a move in the right direction as far as transparency and ethics are concerned. As I read the extensive comments being left across the blogosphere I see some that show a misunderstanding of the problem here.
The problem is not that Pepsi is “corporate” or “commercial”. This is not about “selling out to The Man.” What Pepsi produces and how it does is ironic but beside the point. The main problems are:
- Lack of transparency, which is somewhat improved
- Visual appearance, despite caveats, very similar to “real” science blogs
- Content produced by and for the benefit of the company that bought the space