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- David Ng is Director of the AMBL at the University of British Columbia - fancy speak for a science teacher. Follow Dave on twitter @dnghub.

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- Vince LiCata is a faculty member in Biological Sciences and Chemistry at Louisiana State University (LSU). His laboratory studies protein-ligand interactions, protein folding, and biothermodynamics. He also writes plays that have been produced in a number of different US cities, and, oddly enough, in Thailand.

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- Benjamin Cohen was a co-founder and is now Blogger Laureate at The World's Fair. He teaches at the University of Virginia and is the author of Notes from the Ground: Science, Soil and Society in the American Countryside (Yale, 2009). Now you can find him at brcohen.net.
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A Word About Our Sb Sponsors

Category: Ethics Palace: Where ethical questions go to live or die
Posted on: August 20, 2007 6:00 AM, by Benjamin Cohen

Kaspar%20Schott%20How%20to%20Determine%20the%20Depth%20of%20a%20Well.jpg
Yes, it's a Kaspar Schott, you're right. Vintage 1664. And just how would you determine the depth of well?



We're pleased to announce that this week's alternative sponsor for The World's Fair is none other than "How to Determine Depth of a Well." It's from Joco-Seriorum Naturae et Artis, by Kaspar Schott. And it explains (wait for it...) how to determine the depth of a well. Apparently you use paper cut outs of tiny little men and hope they don't get wet. And yes, the well needs to be transparent also, looks like.

Why are we proud to have well-depthers on board as a new sponsor? Because they're honest. They're direct. They throw no punches. And that's the basis for a sponsor with integrity.

Speaking of the opposite, we were unsurprised to read and hear in last week's report on who was changing their Wikipedia entries that employees of Dow Chemical had removed an entire section detailing their company's consistent environmental degradation. Quoth NPR, who heard it from Wired: "Someone at Dow Chemical Co. eliminated negative passages about environmental disasters involving the company." Yet some would seek their sponsorship at this blog. We prefer not.

All we ask is for someone to let us know if Bell Telephone, Encyclopedia Britannica, Cutter Bill, Hungarian cookbooks, or Fellman Shoes ever dabble with the wiki.

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Comments

1

"Yet some would seek their sponsorship at this blog. We prefer not."
You might 'prefer' not, but you still have two Dow advertisements on your page (at least them can see two when I view it).

Posted by: MartinC | August 20, 2007 6:27 AM

2

That's precisely the point Martin. We would prefer that were not the case.

Posted by: BRC | August 20, 2007 8:02 AM

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