Seed Media Group

The World's Fair

All manner of human creativity on display

Search

Profile

profile.gif David Ng is Director of the Advanced Molecular Biology Laboratory at the University of British Columbia - this is a just a fancier way of calling himself a science teacher.

profile.gifBenjamin Cohen is an Asst. Professor of Science, Tech., and Society at the University of Virginia. He studies the place of S & T in environmental history, policy, and ethics. He also writes other stuff.

mappsmall.gifTrying to find your way around this place? Like most expositions, we offer a map: Map of The World's Fair





Cannonball%20Morris%20Icon.jpg


The%20A-B%20icon.jpg




"The world is full of light and life, and the true crime is not to be interested in it." A.S. Byatt

Recent Posts

Recent Comments

Archives

Links

Blogroll

And so forth...

« What is "undone" science?: Alternative Pathways Part II | Main | Visiting Nigeria: Part 3 -First Workshop Day »

Have your Wii and eat it

Category: The Art/Science (Non?)Divide Building
Posted on: August 14, 2007 12:35 PM, by David Ng

(By Jacqui Monaghan)


martha.jpg



I am not ashamed to admit that I have a crush on Martha Stewart. I mean, come on: with those luscious locks, knitted ponchos, freshly baked cookies, and that home in the Hamptons, what's not to love?

Apparently, even cybergeeks love her. This week, Martha will go where Bob Villa hasn't gone before: the cover of Wired magazine, icing a--get this--Wii cake.

Aside from the fact that the words "buttercream" and "fondant icing" have now been printed, in ink, in Wired, and aside from the fact that, well, the cake looks like a Wii console (only tastier), there is another peculiar feature of this cake.

You can't eat it.

Apparently MARTHA, as in the baking guru Martha Stewart, as in the mastermind behind the Martha Stewart Living empire, has made a cake that tastes, as the recipe says, "like old Atari cartridges." Also, there are so many sticks holding the thing together that you actually risk injury by eating it.

Martha, Martha, Martha. I would expect a faux pas like this from an amateur, but not from you. Why waste your time baking a cake that you can't eat when you could waste your time playing Wii instead?

Comments

I revel in the irony of a Wii, a machine sold without depending on having the latest greatest super useless graphics, is immortalized in a cake that's all appearance and no useful content.

Posted by: DragonScholar | August 14, 2007 2:38 PM

Why not make a Lego Wii? Cake sucks anyway.

Posted by: Tyler DiPietro | August 14, 2007 6:11 PM

I'd be so much more impressed with both Wired and Martha if this cake was edible. I still can't figure out why she/they/whoever went through the trouble of mixing and baking the cake when they could have just made the structure out of cardboard (or, Lego).

Maybe because a cardboard Wii would be...useless.

Aye, there's the rub.

Posted by: Jacqui Monaghan | August 14, 2007 7:07 PM

Listen, we're still talking food here ... take away the sticks (labour intensive, but worth it for food!) and you still have cake. It doesn't matter what it looks like b/c it's being shovelled into mouths anyways, just the way it tastes. Mind you, if it does taste like an Atari, I'd be disappointed b/c, trust me, they don't taste too good! DScholar, knock'en the Wii's, not cool. Sit back, relax in life and have some fun, which is just what they're for after a shitty day at work (and I know all about them!) Jacqui O, just keep enjoying the cookies and someday soon I'll bake you a cake that's worth eating!!

Posted by: Iwonka Jagaciak | August 14, 2007 11:18 PM

Another reason to adore Martha Stewart:
http://www.pandasthumb.org/archives/2007/08/farewell_san_fr.html

She's a friend of SteveSteve!

Posted by: T. Bruce McNeely | August 15, 2007 9:31 AM

Post a Comment

(Email is required for authentication purposes only. Comments are moderated for spam, your comment may not appear immediately. Thanks for waiting.)





Having problems commenting? (UPDATED)

Blogs in the Network

Advertisement

Top Five: Most German

Search All Blogs

Science News From:

Science News from NYTimes.com