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This video of a talk I gave at Northern Voice got completed whilst I was away. Anyway, if I remember (I’m one of those people who can’t stand seeing themselves on video or hearing themselves on audio!), it’s a pretty decent overview of what the Phylo project is all about, as well as general thoughts on things of that nature worth pursuing. Here’s the byline that was given with my speaker profile:
David Ng describes Phylo, a cool trading card game to teach biodiversity. A study showed that children could easily identify and describe a large number of Pokemon characters, yet knew very little about the real world of plants and animals all around them. Inspired by the success of Pokemon, David Ng’s group at UBC has successfully leveraged a web community to rapidly develop Phylo, and to draw attention to 2010 as the International Year of Biodiversity.
Anyway, hope you enjoy!
P.S. If you need a little more bait to check out the video, check this pictorial synopsis from Rob Cottingham: