Twitter Strangers

Over at Gizmodo, Joel Johnson makes a convincing argument for adding random strangers to your twitter feed:

I realized most of my Twitter friends are like me: white dorks. So I picked out my new friend and started to pay attention.

She's a Christian, but isn't afraid of sex. She seems to have some problems trusting men, but she's not afraid of them, either. She's very proud of her fiscal responsibility. She looks lovely in her faux modeling shots, although I am surprised how much her style aligns with what I consider mall fashion when she's a grown woman in her twenties. Her home is Detroit and she's finding the process of buying a new car totally frustrating. She spends an embarrassing amount of time tweeting responses to the Kardashian family.

One of the best things about Twitter is that, once you've populated it with friends genuine or aspirational, it feels like a slow-burn house party you can pop into whenever you like. Yet even though adding random people on Twitter is just a one-click action, most of us prune our follow list very judiciously to prevent tedious or random tweets to pollute our streams. Understandable! But don't discount the joy of discovery that can come by weaving a stranger's life into your own.

I'd argue that the benefits of these twitter strangers extend beyond the fleeting pleasures of electronic eavesdropping. Instead, being exposed to a constant stream of unexpected tweets - even when the tweets seem wrong, or nonsensical, or just plain silly - can actually expand our creative potential.

The explanation returns us to the banal predictability of the human imagination. In study after study, when people free-associate, they turn out to not be very free. For instance, if I ask you to free-associate on the word "blue," chances are your first answer will be "sky". Your next answer will probably be "ocean," followed by "green" and, if you're feeling creative, a noun like "jeans". The reason for this is simple: Our associations are shaped by language, and language is full of cliches.

How do we escape these cliches? Charlan Nemeth, a psychologist at UC-Berkeley, has found a simple fix. Her experiment went like this: A lab assistant surreptitiously sat in on a group of subjects being shown a variety of color slides. The subjects were asked to identify each of the colors. Most of the slides were obvious, and the group quickly settled into a tedious routine. However, Nemeth instructed her lab assistant to occasionally shout out the wrong answer, so that a red slide would trigger a response of "yellow," or a blue slide would lead to a reply of "green". After a few minutes, the group was then asked to free-associate on these same colors. The results were impressive: Groups in the "dissent condition" - these were the people exposed to inaccurate descriptions - came up with much more original associations. Instead of saying that "blue" reminded them of "sky," or that "green" made them think of "grass," they were able to expand their loom of associations, so that "blue" might trigger thoughts of "Miles Davis" and "smurfs" and "pie". The obvious answer had stopped being their only answer. More recently, Nemeth has found that a similar strategy can also lead to improved problem solving on a variety of creative tasks, such as free-associating on ways to improve traffic in the Bay Area.

The power of such "dissent" is really about the power of surprise. After hearing someone shout out an errant answer - this is the shock of hearing blue called "green" - we start to reconsider the meaning of the color. We try to understand this strange reply, which leads us to think about the problem from a new perspective. And so our comfortable associations - the easy association of blue and sky - gets left behind. Our imagination has been stretched by an encounter that we didn't expect.

And this is why we should all follow strangers on Twitter. We naturally lead manicured lives, so that our favorite blogs and writers and friends all look and think and sound a lot like us. (While waiting in line for my cappuccino this weekend, I was ready to punch myself in the face, as I realized that everyone in line was wearing the exact same uniform: artfully frayed jeans, quirky printed t-shirts, flannel shirts, messy hair, etc. And we were all staring at the same gadget, and probably reading the same damn website. In other words, our pose of idiosyncratic uniqueness was a big charade. Self-loathing alert!) While this strategy might make life a bit more comfortable - strangers can say such strange things - it also means that our cliches of free-association get reinforced. We start thinking in ever more constricted ways.

And this is why following someone unexpected on Twitter can be a small step towards a more open mind. Because not everybody reacts to the same thing in the same way. Sometimes, it takes a confederate in an experiment to remind us of that. And sometimes, all it takes is a stranger on the internet, exposing us to a new way of thinking about God, Detroit and the Kardashians.

More like this

Several studies have shown that the more diverse a problem solving group is the more original and innovative its solutions. You have stumbled on an important concept with powerful implications for school and business.

What about radical information mainstreaming? Let's look beyond the Twitter account to re-examining our blogs and our social references. By linking to or referencing someone outside of your typical crowd you will experience increased opportunities to see different worlds and sense different realities. It is somewhat amusing that the Joel Johnson link above falls into your typical, close-to-home, comfort link: can you push yourself harder? Let's really see what you can do.

First time reader referred over from @RossHudgens Twitter feed. Glad I followed on over, as this was a very insightful and even inspirational post.

On bored occasions, oftentimes while trying to fade away into sleep at night, I will switch over to my geographically "local" twitter timeline and find a handful of folks that are truly (to me) odd, creative, bizarre, lonely, drunk/stoned, navel-gazing obsessive, or all of the above. I have wondered what was so interesting in looking outside my comfortable everyday follow list, your post has brought some nice clarity.

Well done.

By terence coughlin (not verified) on 20 Jul 2010 #permalink

This does give another good reason for making sure our kids avoid those segregated learning situations--the high IQ, or gifted, or "capable learner" tracks. In school situations, as in Twitter situations, or in the line at overpriced coffee places, we learn from the thoughts that are not like ours.

Was not this the basis of Edward de Bono's proposal to use the word PO to link unrelated words or ideas together in order to formalize Lateral Thinking ?

BTW still love yr "Decisive Moment"

By Leon Rover (not verified) on 20 Jul 2010 #permalink

I'm wondering what would have happened if there was a control condition in which participants responded by simply writing their responses down (with the same sub-conditions of "dissent" and no "dissent").

How much of this was possibly driven by individuals feeling more free to contribute ideas after someone had demonstrated "dissent"?

(This still is a very intriguing study and commentary.)

By Nicholas Bowman (not verified) on 20 Jul 2010 #permalink

To escape from the compartmentalization and specialization of your lives you "follow strangers on Twitter."

Is this a parody of something, or just tragedy?

Nothing natural is "manicured". It's your choice, or at least the result of decisions you'd otherwise claim to have made. You're describing your normative existence, nothing more, nothing less. If you thought of yourself as an aspect of history you might ask how your social life became so denuded of variety; bounded by preconceptions -by others' ideas rather than by your own experience. It originates in a phobia of subjectivity I guess.

"She's a Christian, but isn't afraid of sex."
I don't know whether to laugh or cry. I've met few Christians who are afraid of sex, and I've met a lot of Christians.

Objectivity is a myth. We live in through perspectives: points of view. I've been called an irrationalist for reminding people of that fact.

Rationalists rediscovering empiricism and through it, the world. And yes, as I guess you've discovered, great literature is great description -is empiricism- not fantasy.

Call it progress.

By John Dogg (not verified) on 20 Jul 2010 #permalink

I prefer Twitter over Facebook. I actually learn things on Twitter and I've met quite a few folks. Plus, the networking potential is phenomenal. Nobody has to add you as a "friend" just to have a quick conversation or ask a question. Twitter rocks!

twitter is STILL lacking the core functionality to discover new people to follow - it used to have it, but removed it a while ago.

basicly i just want to see who my friends are @replying to! i want to follow their conversations!

i've not added any new ppl to my twitter stream since it was removed. so sad.

virtually ALL of my twitter people are random strangers... i can't think of 5 people i know in real life...

all of them are more interesting than my family... and respond more quickly...

in fact i now discourage real life friends and family from my twitter and facebook streams... as i find we have nothing in common online...

I wonder if the dissent worked on more than one level. Certainly the dissenting answers might have expanded the participants' range of thinking, but what if they also helped because they were a social cue that it was okay to give a wrong answer? People can be powerfully constrained in social situations by the fear of looking stupid, but after someone else had already broken that barrier with no ramifications, perhaps they felt more free to give creative answers that they might otherwise have thought of but not shared with others.

Yesterday, I watched Elif Shafak on TED talk about how fiction punches holes in the walls of conformity we inadvertently build around ourselves and lets us glimpse the lives of others very different from us.
Twitter is a similar tool. Many I follow have a link to my interests in one area (#1b1t, food, TV shows, etc) but otherwise live very different lives. And I do on occasion add totally random people - some I get fed up with and drop - others offer great perspective.
It's part of the reason I like Oliver Sacks' work, also - perspective into the lives of people who have never seen ANY color, for example.
Great thoughstarter!

This is post is probably true, but only up to a point. I tend to think that a vast majority of random people on twitter would actually hurt your creativity and thinking skills if you followed them. It is much more helpful to follow people who are well informed but have opposing or weird/different viewpoints. There are plenty of those people in the blogosphere and twittersphere that fall under that category and have novel things to say.

People who use Twitter are relatively small subset of society. Furthermore a lot of people who tweet do not offer their true persona on Twitter just an angle of it they wish to highlight.
Voyeurism and eavesdropping have always been an illicit pleasure but I see little further value in following strangers. On balance wading through oceans of tosh for a single pearl of knowledge is not worth it.

By duncan Innes (not verified) on 21 Jul 2010 #permalink

I sent this tweet a while back: "A formula for #creativity: http://ht.ly/1TaAA Expose yourself to lots of ideas and don't buy into any of them!" ( follow me @worldliness )

Some may enjoy the article (from Journal of Applied Psychology) on creativity and semantic networks.

Didn't mean to be self-obsessed there. Jonah, I'm glad you took this topic beyond the Twitter-is-a-party line. I am your newest and most pleased follower!

I like esp the metaphor '...slow-burn house party you can pop into whenever you like...' And yes, it is a good way to use Twitter by getting in touch with strangers learning new views that way

I fully agree.
Too many people populate their online media network with their already existing comfort circle. They then proceed to use this network as a sounding board and for crowd-sourcing. This results in creative and developmental stagnation.
Go out there, connect to strangers and engage!

Facebook has become the place for my polite, public self - where my posts are sanitized with an eye to my readers -friends & family, mostly. On twitter, I say what I'm thinking, and the people I follow are not people I know, and I follow lots of people. I pick them - not randomly - but because I find them interesting, or interested in similar things. I spend a lot more time on twitter!

By Aurora Jacobsen (not verified) on 22 Jul 2010 #permalink

Another one from TED.
'Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter world and read the news in languages you don't even know.'

I totally agree with this. I've picked up a few random people here and there, some of which speak varied languages, some with scripts I can't read (not 100% of their tweets). The variety makes for an interesting session every time I login.

Your blog is great. I was introduced to you by a business professor whom I respect very much. He recommended "How We Decide," and I started reading it yesterday. So far, it's a great read. He also informed me of your blog, which is very insightful and well-written. I think following strangers on Twitter is a nice way to gain information on things to which otherwise we might not be exposed. I've found volunteer opportunities, cultural events, and deals from people I've never met in the physical world. Keep up the good work and I look forward to reading more in the future.

I actually don't personally know ANYONE i follow on twitter. and i randomly add people from retweets or just becuase they have an interesting profile.

I was talking to a friend yesterday about the importance of discussing research topics with people who are not wired to react predictably to your research idea. Similarly, I believe that university campuses tend to restrict leaps of imagination by promoting interaction among like minded individuals. QED: Variety is the spice of life.

very interesting post, i just tweeted " why am i seeing random people tweets on my feed" and then google it to see if other people talked about this and/or were annoyed by it

and found your link , u do have a point and its at least made me reconsider and not be as annoyed as i was 5mn ago, althought i don't know how random they are as they seem to have some connections to personal interest of mine , so i wonder if twitter has some engine that recognizes words u use a lot and then decide what random tweets to send ur way?
i'm not techno savvy so i wouldnt know if this is normal trend!

By violet hour (not verified) on 29 Dec 2010 #permalink

Mermer; günümüzde özellikle mermer tozu olarak çeÅitli sanayi dallarında katkı veya dolgu maddesi olarak ya da ana hammadde olarak kullanılmaktadır. Ancak, mermer tozu çoÄu zaman ocaklardan patlatma yöntemi ile özel olarak elde edilen moloz büyüklüÄündeki mermer parçalarının kırılıp öÄütülmesi ile elde edilmektedir. Bu da mermer tozunu kullanan iÅletmelerde maliyetin artmasına neden olmaktadır.

came here from facebook. Your post has become a little contentious. Might want to participate there so they can talk to you better and you can meet new eyeballs.

I question your word association example. I have been a Teacher of English as a Second Language in Japan for 40-something years and I often play that word association game with my students. "Write down the first ten words that pop into your mind when you hear X." Then we discuss the results. We seldom have similar lists and indeed usually have entirely different lists. Because they are not native speakers, you say? Well, not exactly. I have played the game multiple times with native English speakers with similar results. In fact, years ago in The Mind Map Book, Tony Buzan wrote about his experience with this. Even in very similar groups of people thinking about simple words (i.e. senior bank managers, four to a group, in age range 40-55 brainstorming the word 'run') on average there were no words common to all four members, sometimes one word common to two or three people. When the word was changed to 'money' after they protested 'run' had nothing to do with their common interest, the results were even MORE uncommon. The point? Practically no one thinks just like you do, even if you are John or Jane Doe. Not much to do with Twitter, I think, but a lot to do with the unique character of every mind.

On bored occasions, oftentimes while trying to fade away into sleep at night, I will switch over to my geographically "local" twitter timeline and find a handful of folks that are truly (to me) odd, creative, bizarre, lonely, drunk/stoned, navel-gazing obsessive, or all of the above. I have wondered what was so interesting in looking outside my comfortable everyday follow list, your post has brought some nice clarity.

Nothing natural is "manicured". It's your choice, or at least the result of decisions you'd otherwise claim to have made. You're describing your normative existence, nothing more, nothing less. If you thought of yourself as an aspect of history you might ask how your social life became so denuded of variety; bounded by preconceptions -by others' ideas rather than by your own experience. It originates in a phobia of subjectivity I guess.

Seems like what you're taking about is what others have spoken about in network theory- that is, the difference between strong ties versus weak ties. Strong ties are your with your friends and family- those other white dorks. The weak links are where you're introduced to new concepts - outside your comfort zone.

This is post is probably true, but only up to a point. I tend to think that a vast majority of random people on twitter would actually hurt your creativity and thinking skills if you followed them. Voyeurism and eavesdropping have always been an illicit pleasure but I see little further value in following strangers. This results in creative and developmental stagnation.Go out there, connect to strangers and engage! I think following strangers on Twitter is a nice way to gain information on things to which otherwise we might not be exposed. I've found volunteer opportunities, cultural events, and deals from people I've never met in the physical world. Keep up the good work and I look forward to reading more in the future. Thanks for sharing this wonderful information.

Nothing natural is "manicured". It's your choice, or at least the result of decisions you'd otherwise claim to have made. You're describing your normative existence, nothing more, nothing less. If you thought of yourself as an aspect of history you might ask how your social life became so denuded of variety; bounded by preconceptions -by others' ideas rather than by your own experience. It originates in a phobia of subjectivity I guess..

Bu yazı sadece bir noktaya kadar muhtemelen, ama gerçek olmasıdır. Ben onları takip eÄer heyecan rastgele insanların büyük çoÄunluÄu aslında yaratıcılık ve düÅünme becerileri zarar vereceÄini düÅünmek eÄilimindedir. Röntgencilik ve dinlemelerini her zaman yasadıÅı bir zevk olmuÅtur ama Åu yabancılarla biraz daha fazla deÄer görüyorum. orada yaratıcı ve geliÅimsel stagnation.Go Bu sonuç, yabancı baÄlanmak ve meÅgul! Ben Twitter Åu yabancılara aksi takdirde biz maruz olmayabilir Åeyler hakkında bilgi elde etmek için güzel bir yol olduÄunu düÅünüyorum. Ben gönüllü olanakları, kültürel etkinlikler ve ben fiziksel dünyada hiç tanıÅmamıÅtım insanlardan fırsatları buldum. iyi iÅ ve daha ileride okuma için sabırsızlanıyoruz. Bu harika bilgi paylaÅımı için teÅekkür ederiz...

Hiçbir Åey doÄal "manikürlü" dir. Ya, seçim kararları sonucu en az aksi takdirde yaptıÄınız iddia ediyorum. Daha az, daha hiçbir Åey normatif varlıÄı, hiçbir Åey anlatan konum. size sosyal yaÅamın çok çeÅitli denuded oldu nasıl sorabiliriz tarihin bir yönü olarak kendinizi düÅünce ise; önyargıları ile sınırlanan-baÅkalarının fikirlerini yerine kendi deneyimi ile.

ıkılmıŠdurumlarda, çoÄu zaman gece uykuya yok olmaya çalıÅırken, benim coÄrafi olarak "yerel" twitter zaman çizelgesi üzerinden geçiÅ ve gerçekten (bana) / garip, yaratıcı, garip, yalnız, sarhoÅ olan millet bir avuç bulacaksınız taÅlı, göbek-bakan obsesif, ya da bunların hepsi. Ben rahat günlük takip listesi dıÅında arayan o kadar ilginç ne olduÄunu merak etmiÅ, yazınızın bazı hoÅ açıklık getirdi...

For all the self-appointed experts, the point is not how many shots were fired, or whether the perp was an expert on semi-auto pistols, but -as a previous commenter pointed out- Why wasnt I watching the other hand!?

resimler! Yani internet üzerinden paylaÅılan olduÄu varsayılan bilgi türüdür. Åimdi daha yüksek bu yayımlamak konumlandırma deÄil aramak hakkında Disgrace! Hadi gel ve benim web sitesi ile konuÅmak. TeÅekkür ederim =) ...

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Twitter is becomming more and more giantic monster and I am shocked and pleased - how Twitter monitoring all illigal stuff what is presenting there nova days! It is the same as good police officers that are always in right place and moment!
Of course there is thousands scamms arround and when you got one you are really upset. Apart from that is the best community circle out there!;)

Regards,
Anne

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History is made today, but not able to be judged for some time. The pundits proclaimed democracy in Germany and Japan would never work. In the filter of 60 years passing time, would you be able to admit they were wrong? Might you possibily be able to apply those lessons of history to todays events, and hold your judgement on the right/wrong of the GWOT for a few years?

That might be easy vs. Det. but not so against LA (and most other teams) so this game will give us a better idea if another positive step has indeed been taken.

Twitter is addiction! And can you immagine what can happen if you will take it away some day!?:) Catastrophy - for sure! I was contacted by twotter job centre recently and they asked me to remoove some posts on my Twitter! Basically I was forced to do so!
Any thoughts?

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i agree with follwoing random people on twitter cause sometimes you need a laugh and there are people that say the witiest of things. Like the fake mickey rourkes page makes me laugh.

For me, twitter seems like another marketing channel for SMEs - there are so many bots and anonymous broadcasting going on that I don't see personal stuff happening.

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I am not sure how long Twitter can keep up its business like this. Even if everbody is speaking and thinking about Social Media - at the end of the day companys want to see Twitter bringing them money somehow.

I have several Twitter accounts, partly with quite a lot of followers. I think hardly anyone is a friend of mine in real life. If I am asking my friends they keep telling me that they are not using Twitter (by now) at all.

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