How much do you love your significant other? Enough to crack your chest open? "True Love Tattoos offer you the ultimate way to express your love for that special someone, they open you up and ink your loved one's name on your heart."
Then, since it's not exactly the type of tattoo you can easily show off, you get a Polaroid and a romantic video of the procedure to give your SO. Nice!
Thankfully, this is just a faux advertising campaign for band Vikunja (myspace). The True Love Tattoos website and video are nicely done, although the band members themselves don't look nearly Goth/emo enough to have come up with this concept.
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I was going to say that some of us don't look nearly as weird as we are. Then I realized that if you're in a band, it's part of your job to look the part. Ah, well, it's a great promo though.