According to an article in the New York Times, names of companies that are easier to pronounce lead to higher stock prices.
The researchers … tested name complexity and the performance of real initial public offerings listed on the New York and American Stock Exchanges. A $1,000 investment in a group of stocks with easy names yielded $112 more in profit than the same investment in a group with difficult names. But the effect began to disappear over time.
The researchers argue that names that are “easier to process” are valued more by purchasers.