My next article for Seed will talk briefly about Toyota and some of the reasons for its astonishing success in one of the most competitive industries in the world. But I thought it was worth highlighting a quote from the former chairman of Toyota, Hiroshi Okuda, who stepped down yesterday. “I do not view efforts to address issues in the energy and environmental fields as a burden to industry or society,” Mr. Okuda said in a 2004 speech. “To the contrary, I believe they should be recognized as opportunities for growth.” As the CEO’s of the Big Three lobby Congress to not raise fuel economy standards, it’s becoming clear that they have missed the environmentally friendly bandwagon. This was a huge business mistake. I’m a GM shareholder, and I’m mad.