Last week I linked to Carl Zimmer’s take down of Casey Luskin. Notice how the text containing the link to Carl’s post says “Casey Luskin”. It’s called a Google bomb — we’re trying to make Carl’s post the number one search result when one enters Casey Luskin as a query in Google. It only works if a bunch of people link to Carl’s post like this: Casey Luskin.
As of November 29, 2006, Carl’s post is the 22nd result when you Google Casey Luskin. That puts him on the third page. In fact, Carl’s post ranks behind a post from Afarensis and one from Migrations that both link to Carl’s post (and both of those posts employ the Google bomb strategy!).
This is, obviously, not satisfactory. We must increase Carl’s post to the number one search result when one Google’s the Disco’s Lawyer/Anti-scientist’s name. So, if you’ve got a blog or webpage, give Carl a link and help take down Casey Luskin.