In the back of a book I just finished, I noticed this odd paragraph on its own page:
This book was set in Electra, a typeface designed for Linotype by W.A. Dwiggins, the renowned type designer (1880-1956). Electra is a fluid typeface, avoiding the contrasts of thick and thin strokes that are prevalent in most modern typefaces.
So I checked a couple of other books on my shelves and found:
The text of this book was set in Electra, a typeface designed by by W.A. Dwiggins (1880-1956). This face cannot be classified as either modern or old style. It is not based on any historical model, nor does it echo any particular period or style. It avoids the extreme contrasts between thick and thin elements that mark most modern faces, and it attempts to give a feeling of fluidity, power, and speed.
All your Electra typeface are belonging to us? Any ideas what this is all about?