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"[T]he problem of interpreting a lack of response to a posting on a mailing list, Usenet newsgroup, or Web forum. It occurs because a lack of response does not necessarily imply that no one is interested in the topic, and could have any one of several different implications, some of which are contradictory. Commonly used in the context of trying to determine why a post has not been replied to, or to refer to a post that has not been replied to."
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Sean and company move to Discover, because all the best blogs have magazine sponsorship.

