So, Terra Sigillata recently posted this question:
How can Hooters support the fight against breast cancer, all without being perceived as capitalistic, misogynistic, or otherwise demeaning to women?
While a very interesting and noble question, my feelings can be summed up thusly:
I’m of the opinion there is no way to turn Hooters into a charity bastion. I completely expect them to turn breast cancer awareness into a “Save the Whales” level fiasco, prompting wealthy men to save the endangered Great Tit. I can envision the t-shirt campaign now: a tight white middrift with the word “Save Me” in a thought bubble eminating from the bosoms. Hellz no.
And besides, Hooters does not encourage healthy breasts nor healthy self-images of breasts. The surgically-altered bosoms that can provide shade to small woodland creatures are decidedly un-healthy (just read one horror story about an implant popping, or the back problems that ensue, infections, etc). Not to mention that the women who opt to actually have healthy (read: unaltered) breasts have to walk about feeling less-than.
If you could convince me that a post-mastectomy breast cancer survivor could get a job at Hooters (without invoking anti-discrimination suits), yeah, I’d jump on board.
Sometimes money isn’t just money. Sometimes the origins of the money DO matter. While on the one hand, many will think “Well if it help the cause of breast cancer, can it be bad?” I see charity donations as a piece of PR for corporations such as Hooters. Breast cancer awareness and research falls within the larger framework of breast health, positive attitudes about breasts, supporting women who have breast cancer, and advancing the cause of all women to live healthy cancer-free lives. This is in direct opposition to many facets of the corporation that is Hooters and is therefore incompatible with a major breast cancer campaign. No more than Pfizer, the creator of synthetic testosterone, would support Floyd Landis now, should Hooters try to “white-wash” their image as breast-conscious. Its just in really, really bad taste and cheapens the experiences of breast cancer survivors/workers (or those cyclists that dont’ dope).