The mislabeling and renaming of fish is a problem. It means that consumers are often paying more than they should for their seafood. Plus, it impedes the consumer’s ability to make environmentally or health conscious choices.
I also really like the twin problems of renaming and mislabeling because they are unconventional sources of signs of overfishing. Fish species are given new names because their original name is unappetizing–a reminder that no one thought those fish would be eaten. Read more on renaming in my latest piece Tried the Slimehead? Delicious at The Tyee.