Hm. I have mixed feelings about this ultimate example of renaming fish. PETA has a new campaign out to get people to relate to fish as animals rather than as commodities, which is a noble goal and one I very much support. There are a few snags with their Save the Sea Kittens campaign, though.
First of all, fish are not domesticated like kittens (or like chickens! So I also have a hang up about tuna being dubbed “the chicken of the sea”). And I don’t think renaming fish as kittens really enhances the mythology around fish (despite all the accessories). Rather, this new campaign might just get people to think of cute and cuddly kittens or some weird hybrid like this: