Framing occurs across the news production process. It's a function of reporter and source interaction, the decisions made by editors, and the intended audience for the news report.
Over at Framing Science, I detail a classic example, as the same story filed by Andrew Revkin was edited very differently at the sister pubs The International Herald Tribune and The NY Times. This framing-by-way-of-editing leads to varying interpretations as to the motivations of the Bush administration and how experts are evaluating its new climate plan.
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This post is a bit self-referential -- the title seems to imply that there's something about the news-production process itself that shapes framing, rather than just that storied get framed during the process (what else would they do?)
When I first saw the headline and the link to examples I thought I'd see, for example, the ways that different article lengths or different media constraints could lead to different framing (e.g. when an editor cuts what seem to be subsidiary points or keeps only the punchiest quotes). This example seems more like the usual thing where different editors just make a piece say whatever they want, or think their audience wants to read.