Yes, it was the Holocaust of the fluffy toys. With its explicit mention of “holocaust” it evokes… well, in RP Jr’s words: “Let’s be blunt. This allusion is an affront to those who suffered and died in the Holocaust“. Of course RP is actually talking about the phrase “Climate Change Denial” (or possibly Denier, there is some ambiguity), which seems to have arisen from obscurity recently.
But this is all part of the std labels debate: what do you call people who are averse to the std scientific consensus on global warming. “Skeptic” is the std label, which has problems, because all true scientists are skeptics. I tend to use septic. See Septics and skeptics; denialists and contrarians for some 2 year old musings.