Only In It For The Gold: Denialism, Informational Conformity and New Coke

By illconsidered on July 14, 2010.

Check out this interesting essay from Michael Tobis.

Though I am not sure that the solution he hopes for matches the problem as he describes it. Isn't he suggesting we (climate solution advocates) need to come up with our own "New Coke" despite the debacle that proved to be for Coca Cola Co in the eighties?

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