Mooney and Kirshenbaum continue their campaign with an op-ed in the Boston Globe, which, as we all know, has rigorous standards. Their explanation for scientific illiteracy in America is simple: it's the scientists' fault for being so aloof and distant. Their solution is also simple: philanthropists and universities need to give more money to employ media-savvy scientists. How…nice.
I will say one good thing about their op-ed, though. It contains the full content of their entire book. Read the essay, now you don't need to buy the book, since it covers it fully, including all the non-existent details for how to actually implement their solution.
I must offer a significant criticism, however. They start out by pointing out that most scientists accept the evidence for global warming, while only about half the general public does. Right away, the comments start coming in complaining that AGW is wrong. Don't M&K know they aren't supposed to feed the conflict or stir up controversy or throw out ideas the public will find disagreeable? Where's the civility?