What's the occasion?

Everybody is sending me links to this spectacular cake, but none of them answer the question, "WHY?"

i-88effbf30ad6883afe98562a72187c7f-octo_cake.jpeg

I mean, it could be for PZ Myers' birthday party, but that's almost 6 months away, and I never got an invitation; it could be for some member of the cephalopod cult's entry into manhood at 13; it could be for my wake, but I'm not dead yet. I am mystified as I marvel.

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