This story is some kind of awesome:
For those who don't want to watch the whole thing, the observation in brief is that color perception is affected by color language. The investigators compare Westerners with our familiar language categories for color (red, blue, green, yellow, etc.) to the people of the Himba tribe in Africa who have very different categories: they use "zoozu", for instance, for dark colors, which includes reds, greens, blues, and purples, "vapa" for white and some yellows, "borou" for specific shades of green and blue. Linguistically, they lump together some colors for which we have distinct names, and they also discriminate other colors that we lump together as one.
The cool thing about it all is that when they give adults a color discrimination test, there are differences in how readily we process and recognize different colors that corresponds well to our language categories. Perception in the brain is colored (see what I did there?) by our experiences while growing up.
The study is still missing one part, though. It's presented as an example of plasticity in wiring the brain, where language modulates color perception…but we don't know whether people of the Himba tribe might also have subtle genetic differences that effect color processing. The next cool experiment would be to raise a European/American child in a Himba home, or a Himba child in a Western home (this latter experiment is more likely to occur than the former, admittedly) and see if the differences are due entirely to language, or whether there are some actual inherited differences. It would also be interesting to see if adults who learned to be bilingual late experience any shifts in color perception.
(Also on FtB)