Over at Framing Science I have a post up about the vast potential that social networking sites, particularly Facebook, hold for reaching non-traditional audiences for science. Effective use of Facebook by scientists, science organizations, and science enthusiasts would incorporate two of the central strategies we advocate in our Speaking Science 2.0 tour. Specifically, Facebook 1) facilitates incidental exposure among audience groups who might not otherwise hold the motivation or interest to seek out science information and 2) it uses opinion-leaders or "science navigators" to pass on information and requests to get involved on science-related topics.
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