Alan Briskin
oracknows | July 26, 2016I’ve frequently referred to “integrative medicine” as the “integration” of quackery with conventional, science-based medicine for the very good reason that that’s what it really is. However, advocates of medicine not based in science are nothing if not masters of marketing, which is how, over the course of three decades or so, “alternative medicine” morphed into “complementary and alternative medicine” (CAM), which ultimately morphed into its most recent incarnation, “integrative medicine.” The term “integrative medicine” is fantastic from a marketing perspective because it implies (and is…