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I was recently reading A Scientist's Guide to Talking With the Media, a useful and clearheaded book by Richard Hayes and Daniel Grossman of the Union of Concerned Scientists. Emphasizing the importance of science outreach, Hayes and Grossman praise the pop-sci luminaries who followed in the footsteps of Carl Sagan: With his intriguing investigations into the activities of everyday life, Fisher joins a distinguished fraternity of public scientists that includes Barry Commoner, Jared Diamond, Sylvia Earle, Paul Erlich, and E.O. Wilson. These are some of the most famous of the hundreds of…