Having trouble with a word puzzle? Suffering from writer's block? Perhaps you're not looking at the right colour...
We encounter many of the colours in our lives under the same circumstances and as a result, we have come to associate certain colours with specific attributes. Red invokes thoughts of action, danger or mistakes because it is a common feature of warning signs and editorial ink. Blue, however, is a more soothing hue, and its presence in both sky and sea have connected it to peace and openness.
These associations aren't trivial ones - they can affect the way we think. In a clever…
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