book promotion
ddobbs | February 1, 2009In an interesting essay at Slate's The Big Money, Jill Priluck argues that book authors must "transcend their words and become brands" if they're to sell books. Andrew Sullivan agrees :
My own view is that the publishing industry deserves to die in its current state. It never made economic sense to me; there are no real editors of books any more; the distribution network is archaic; the technology of publishing pathetic; and the rewards to authors largely impenetrable. I still have no idea what my occasional royalty statements mean: they are designed to be incomprehensible, to keep the…