Like it or not, the golden arches of McDonalds are one of the most easily recognised icons of the modern world. The culture they represent is one of instant gratification and saved time, of ready-made food that can be bought cheaply and eaten immediately. Many studies have looked at the effects of these foods on our waistlines, but their symbols and brands are such a pervasive part of our lives that you'd expect them to influence the way we think too.
And so they do - Chen-Bo Zhong and Sanford DeVoe have found that fast food can actually induce haste and impatience, in ways that have nothing…
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