cleansing
edyong | April 6, 2009What happens when you remember a good deed, or think of yourself as a stand-up citizen? You might think that your shining self-image would reinforce the value of selflessness and make you more likely to behave morally in the future. But a new study disagrees.
Through three psychological experiments, Sonya Sachdeva from Northwestern University found that people who are primed to think well of themselves behave less altruistically than those whose moral identity is threatened. They donate less to charity and they become less likely to make decisions for the good of the environment.
Sachdeva…