coke a cola
illconsidered | July 1, 2011"Coolest Billboard Ever?" asks a HuffPost article posted a couple of days ago.
The billboard certainly seems "greenie". I mean come on, it is not just made out of renewable resources, it is one! It's alive. It breathes. It photosythesizes. Photosynthesis is the essence of "Green".
So what's the problem?
The problem is that this typically elaborate and ultimately meaningless gesture really epitomizes what is wrong with corporate politic's view of and use of the green movement. It is not the essence of green it is the essence of greenwashing.
Coca cola is no friend of the environment.…