consumer psychology
jgoldman | April 22, 2010Happy Earth Day, everyone!
In honor of the day, here's a modified re-post of piece I wrote recently for LAist.
Figure 1: Photo by poloroid-girl via LAist Featured Photos on Flickr.
The great philosopher Kermit the Frog once said, "It's not that easy being green." Maybe he was on to something.
You can't walk three steps down an aisle in any store without running into eco-friendly or "green" products. You probably have many of these products. Is your refrigerator or dishwasher Energy-star compliant? Do you have a paperless Kindle? Maybe bamboo guest towels in the bathroom? A Prius?
Why do you…