Darwinius masillae History Channel
nisbetmc | May 19, 2009
Fronting the NY Times today is a preview of a bold new strategy for engaging hard to reach audiences on science. As the NY Times describes, today's media event that unveils the fossilized remains of the monkey like creature Darwinius masillae features a unique collaboration between the History Channel, the open-access journal PLoS One, and the American Museum of Natural History.
Along with today's publication at PLoS and the media unveiling at AMNH, there will be a two hour documentary on Monday at the History Channel, an exclusive arrangement with ABC News to appear on Good Morning America…