First it was the balloon at the grocery store in the shape of a pink ribbon, and the front page of the newspaper printed on pink paper. Then it was the specially-designed package of pink lipstick, and the NFL players decked out with shocking pink shoes, socks, and sweat towel. It's "Breast Cancer Awareness Month," and it’s pink, pink everywhere.
Others have been writing this month about pink-washing. That’s the phrase describing firms and organizations which sell products and host events to make the public think they are contributing in a meaningful way to the breast-cancer cause. (This week’…
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