One of the problems we as skeptics and advocates for science-based medicine face is that quackery and pseudoscience are legion. They are everywhere. Worse, in many cases, they can be a good business model. For example, back when Oprah Winfrey was peddling The Secret, the magical mystical belief that if you only want something badly enough, the universe will somehow provide it, and promoting Jenny McCarthy's antivaccine beliefs, skeptics were all over her. Many were the refutations of the nonsense that she promoted published in a wide variety of blogs, websites, and magazines; yet her brand…
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