elite
bioephemera | May 11, 2009This week, Nieman Journalism Lab is running a fascinating series of video interviews with the New York Times' R&D group on the possible future face of news media. I know - you're wondering why the supposedly financially moribund NYT is wasting money on nerds who play with Kindles. Who do they think they are, Google? But it might be a good strategy after all.
As Fortune and the Columbia Journalism Review recently pointed out, with outlets all around them slashing premium content (like science), the NYT's best strategy may be to instead become increasingly "elite:"
Meanwhile, the company is…