facebook click through activism study impact participation
nisbetmc | July 2, 2009
If you are on Facebook, you have probably grown annoyed by the many causes and appeals that show up in your Notifications on a daily, if not, hourly basis. Like any new information technology, Facebook has generated a fair share of hype over its potential to "revolutionize" citizen participation and to ignite support for social causes. But like previous information technologies--ranging from the radio to the Internet--this initial hype is now starting to be replaced by a sense of realism about what Facebook "click through activism" can and cannot do.
Obviously, there's little doubt that…