Harris Poll

One of the central messages that apologists for the use of alternative medicine and, particularly the integration of the unscientific and mystical treatment modalities of alternative medicine with real medicine—a phenomenon known as “complementary and alternative medicine” (CAM) or, more recently, “integrative medicine”—is that it’s popular. Oh. So. Popular. If you believe the promoters of these modalities, CAM modalities are used by almost everyone and loved by nearly as many people. I exaggerate, but only a little. It’s basically an appeal to popularity, one of the ultimate logical…