How We Decide

I've had mixed reactions to Gladwell's writing over the years: I always enjoy reading it, but in Blink, especially, when he was writing about an area I knew more about than in his other books, I was troubled not just by what seemed an avoidance of neuroscientific explanations of attention and decision-making, but by an argument that seemed to come down to "The best way to make decisions is the quick gut method, except when it's not." I was also troubled by ... well, I couldn't put my finger on it. But Joseph Epstein has: Too frequently one reads Gladwell's anecdotes, case studies, potted…

The book opens so thrillingly -- a plane crash, a last-second Super Bowl victory, and a first chapter that comfortably reconciles Plato and Ovid with Tom Brady and John Madden -- that it spawns a worry: Can the book possibly sustain this pace? "How We Decide" delivers. Jonah Lehrer, -- author of "Proust Was a Neuroscientist," blogger at Frontal Cortex, and (full disclosure) an online acquaintance and sometime colleague of mine for a couple years now (I asked him to take over editorship of Scientific American's Mind Matters last year, and we share blogging duties at VeryShortList:Science)…