implicit association
edyong | June 23, 2009Think of a scientist - not anyone in particular, just a random individual working in the field. Got one? Did you picture a man or a woman? If it's the former, you're probably not alone. There have been a few times when I've only ever known a scientist through their surname on a citation and automatically assumed that they were a man, only to learn, to my chagrin, that they're actually a woman. It's always a galling reminder of how pervasive the stereotype of science as a male endeavour can be, even at an unconscious level.
Now, Brian Nosek from the University of Virgina, together with…