jacek utko

Could beautiful design save newspapers?

User Image bioephemera | March 31, 2009
Jacek Utko argues that there is no convincing reason why newspapers should survive - but that good design might be able to transform them into something more successful. In addition to numerous awards, Utko's fearless use of white space, bold color, and dramatic imagery has won significant increases in readership (up to 100%) for several Eastern European newspapers. A real newspaper redesign involves more than changing the layout. The layout is essential, but by no means the only element. First we define the goal, later the necessary content-changes, and only then do we get to design.…