You know what LEGO is. Do you know what LEGO Ideas is?
This is a program where people -- not normal people but Lego Ninja Expert people -- propose lego builds. The builds are normally actually built, but some are just designed or have parts that are just designed. These propose builds are then vetted on a publicly available web space at LEGO. People "support" the project by providing a very simple evaluation and, basically, a vote.
If a proposed build gets 10,000 votes, it goes into review. I suppose the review process is important, or all future LEGO projeects would be about Boaty…