If you're a skeptic and supporter of science-based medicine (SBM), as I am, no doubt there are times when you ask yourself in exasperation, frustration, or curiosity just what the appeal of quackery is to so many people. Why do people fall for this stuff? you no doubt ask yourself at times. Certainly I do sometimes, and even though I know a lot about the cognitive shortcomings that we humans all share that lead to confirmation bias, confusing correlation with causation, mistaking placebo effects and regression to the mean for real therapeutic effects, and poor observational skills, sometimes…
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