Ed: This is an essay I wrote for my friends at the World Science Festival, riffing on the central themes of this years' event. If you prefer, you can also read this piece on the World Science Festival site. And, if you're in New York between the first and fifth of June, you could do much worse than popping into the Festival and getting a load of panel discussions like The Dark Side of the Universe, or Science & Story: The Art of Communicating Science Across All Media.
Science communication is difficult.
It can be crippled by the complexity of its own subject matter. It can be steeped in…