news releases
cmonforton | August 27, 2010A classic tool used in public relations is a news release. Companies and other organizations craft these statements to announce new products, activities or accomplishments. Well-written news releases offer the what, where, when, who and why, and are often used "as-is" in trade publications and other print media. A collection of an organization's news release might also reveal its state-of-mind, its priorities and focus. In a sense, a historical record of the issues the organization's leaders believed were deserving of (or needing) public attention.
My interest in news releases stems…